Our work

Numbers first. Then the story.

Every engagement below started with the audit. One client has given permission to be named; the others are described by sector until they do. Named references on the call.

Bagel Media

Media · Cape Town

2×

Content output, in 30 days

5/day

Researched posts for a new news site, no new hire

New content streams, no added overhead

50%

Faster reply to inbound sales

Where it started

Five hours of the founder’s day went into content. Performance lived in four dashboards that disagreed. The team used AI individually, with nothing shared.

What we built

A shared data layer under the business, and the content systems on top of it. The output changed inside a month.

“Veld has been the reason we’re able to perform like a 20-person media business with a headcount of only 3.”
Christian Maidman, Founder · Bagel Media

Outdoor e-commerce

50 tools·0 shared data layers

Where it started

A fifty-tool business with no layer joining any of it. Advertising performance could not be read against sales without a spreadsheet and a person.

What we built

Within a fortnight of kickoff, Meta and Google Ads data was landing in the client’s own cloud every six hours. Where no connector existed we built the extraction ourselves, in open formats the client owns.

What we declined

A $1,500-a-month tool the client had been sold and did not need.

Licensing services

Every lead·in the CRM

Where it started

Every job began as a WhatsApp message, with a person at each hand-off, and a placeholder website that did nothing.

What we built

A structured, POPIA-aware application wizard on the client’s own domain, collecting the right documents for the right licence, with every lead landing in their CRM.

How it is priced

As a share of turnover. We earn more only when they do.

Experiences & retail

20+ systems·5 ways to take a booking

Where it started

An audit of a twenty-plus-system business found five ways to take a booking, four records of a single item, and roughly eight months of storage billing written off per affected client.

What we designed

A two-brand architecture with one customer record underneath. Now in build.

Yours could be the next one. The first step is free.

Request the audit